You’ve built the website, you’re showing up on social, and you’ve got an email list. There’s plenty happening. But somewhere between finding you and being ready to buy, people disappear. You’re left wondering where they went and what to fix.
It’s easy to keep adding more: another post, another email, another tool. A clear journey gives those pieces a purpose. When you can see how they fit together, you can spot where people get stuck and give them a reason to take the next step.
“Emily is a unicorn! She combines strategic marketing thinking with the ability to bring ideas to life. From website management and email automations to integrating technology and creating social media content, she has the skills to connect all the moving parts and make them work together. A rare combination of strategy, technical know-how and hands-on delivery – a true unicorn!”
Kirsty Lewis, Founder, School of Facilitation
One journey. Six jobs.
Every part of your marketing should have a purpose. Before you post, send an email or build a page, you need to know who it’s for, what they need from you and where they’ll go next.
01
Attract
Someone finds you.
Instagram · search · referral
02
Capture
They choose to stick around.
Lead magnet · email signup · enquiry
03
Nurture
They get to know you.
Emails · content · case studies
04
Convert
They’re ready to take the next step.
Book · enquire · buy
05
Follow up
You keep the journey moving.
Confirmation · onboarding · follow-up
06
Measure
You see what’s happening.
Traffic · conversions · drop-offs
Not sure what’s actually wrong? Start here.
When you’ve got a website, emails, a freebie and a few automations running in the background, it’s surprisingly hard to tell where people are actually disappearing.
The Funnel Diagnostic is a simple Google Sheet that helps you plug in the numbers you already have, see the biggest drop-off in your customer journey, and work out what needs your attention first.
Before you rebuild your website, create another lead magnet or convince yourself you need to post more – check where the actual problem is.
“Working with Emily has been such a pleasure. She’s not only incredibly knowledgeable and resourceful but also genuinely kind and patient. She has a real gift for simplifying tech and explaining things in a way that even non-techy people like me can easily understand.”
Vilmaliz Bosque, Entrepreneur
HOW IT WORKS
Let’s MAP IT.
My five-step framework for working out what you need, how it all fits together, and turning it into a customer journey that works.
M
Measure
First, I’ll work out what’s happening now.
I’ll look at your existing marketing, website, traffic and conversion data to see how people are finding you, what they’re doing next and where they’re dropping off. We’ll also look at what you already have, so we’re not rebuilding things that are doing their job perfectly well.
A
Align
Next, we’ll get clear on where we’re going.
I’ll bring your audience, offer and business goals into focus: who we need to reach, what you want them to do and what they need to see, understand or believe before they’re ready to take that next step.
P
Plan
Then I’ll map the journey that gets them there.
I’ll work out the route from first finding you to becoming a client – including your entry points, lead capture, nurture, key pages, proof, calls to action, booking or purchase process and follow-up.
This is where all those separate bits of marketing start becoming one connected journey.
I
Implement
Then I’ll build it and connect it.
Pages, forms, emails, automations, booking systems, payments, integrations and tracking – I’ll take care of the practical pieces needed to turn the plan into a working funnel.
No strategy document quietly gathering dust in Google Drive.
T
Track
And once it’s live, we’ll see what people actually do.
I’ll set up the tracking we need to understand how the funnel is performing, where people are converting or dropping off, and what we can improve based on real behaviour rather than guesswork.
Take your MAP away and implement it yourself, hand it to your team, or continue with me.
STRATEGY, PLANNING & IMPLEMENTATION
MAP IT
Measure. Align. Plan. Implement. Track.
Your customer journey, strategically planned, built and connected for you.
MAP IT includes:
Everything included in the MAP stage
Implementation of your agreed customer journey
Pages & copy needed for the journey
Email sequences & automations
Forms, bookings & payment setup
Lead capture & lead magnet delivery
Tech integrations & automations
Analytics & conversion tracking
Full journey testing before launch
30-day performance review
Implementation is tailored to your MAP. You’ll only get the pages, emails, systems and automations your customer journey actually needs – no unnecessary extras.
Your implementation is scoped and quoted after the MAP stage, once we know exactly what needs to be built and connected. Third-party software costs aren’t included.
Hi, I’m Emily.
I’m a marketer and designer with a slightly annoying habit of wanting to know how everything works.
Websites. Email. Funnels. Analytics. Automations. What happens when someone clicks that button. Where that form actually goes. Why something that should be working… isn’t.
I’ve spent years behind the scenes in six- and seven-figure online businesses, working across marketing, UX/UI, websites, email, analytics and automation. So I’ve seen a lot of what goes into making a business work online – including all the decidedly unglamorous bits holding it together in the background.
I like understanding how all the moving parts fit together – and, more importantly, where they don’t. Probably because I’m naturally a problem-solver (and not particularly good at leaving a mystery unsolved).
I’m also a big believer that running a successful business shouldn’t require your business to take over your life.
I’m an introvert, I like quiet, I’m happiest when things feel organised and make sense, and I’d choose a dog walk over a networking event any day. So perhaps it’s unsurprising that I’ve built my business around a similar idea: less noise, fewer things for the sake of doing things, and more focus on what actually matters.
That thinking shapes the way I work, too.
When I look at your business, I’m not thinking about just your website or just your marketing. I’m looking at the bigger picture: what you’re trying to achieve, what you already have, how it all connects, what’s getting in the way and what’s genuinely missing.
Strategy comes first. Before we add another page, funnel, freebie or shiny new tool to the mix, I want to know why we’re doing it, where it fits and what job it needs to do.
“Smart, honest and on it — she was smart on her systems and spot on with her execution. I recommend her to everyone.”
Myriam Hadnes
Workshops.work
“Emily has been an invaluable part of my team over the past two years. Her attention to detail, structured approach, and creative thinking consistently stood out.”
Vilmaliz Bosque
Entrepreneur
“Thanks to her, so many of my systems now run smoother and more efficiently, saving me hours every week and making my leads and customer communication better.”
Stephanie White
CEO/Director – By The Way Creative
“Her eye for design is second to none and her ability to polish up a client experience is outstanding. She hit the mark every-darn-time. If you're being an annoying perfectionist, hand it to Emily and get out of your own way.”
Marianne Swift
Psychotherapist & hypnotherapist
“Emily was so supportive and really helped me visualise the changes I was after. Clear communication throughout, Emily was thorough, creative and had such friendly approach.”
JA
James Allen
CEO Creative Huddle
“I was particularly impressed by how quickly Emily understood the target market and the general quality of her work. Would definitely recommend.”
Sophie Morris
Founder, STM Consultancy
“Emily took the time to really listen to my vision. I’m so grateful for the care, attention, and patience she showed throughout the process – she truly understood how important it was for everything to feel just right.”
Hollie Griffiths
Founder
“I absolutely loved having Emily as part of the team. She supported me with all of the integral (but very time-consuming) parts of running a business. She has a great eye for detail and design and is a real asset to any team.”
Caitlon Senior
Founder, The Creative Tangent
“Emily has been absolutely amazing, the website encapsulates everything we do and who we are to an absolute T. She was so easy to work with and as someone with ADHD she simplified all of the information for me and made it digestible!”
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COMING SOON / FUNNEL FOUNDATIONS
Want to build your own?
I’m creating a step-by-step programme that walks you through the same process I use with clients.
You’ll learn how to map the journey, decide what you actually need, build the key pieces and connect everything properly — without ending up with a complicated tech stack or another half-finished funnel.
Join the waitlist and I’ll let you know when it’s ready.
A LITTLE CLARITYYour offer. Your people. Your next step.
A funnel is simply the journey someone takes from finding your business to becoming a customer. That might include your website, a lead magnet, emails, a booking form, a sales page, checkout or a follow-up sequence. You don’t need every one of those things — the point is to work out which steps your customer actually needs.
Do I have to do MAP before MAP IT?
Yes. MAP is the planning stage of every MAP IT project. It gives us a clear picture of what you already have, what needs changing and what needs building before any implementation starts. If you only want the plan, you can stop there and implement it yourself or hand it to your team.
What exactly do I get with MAP?
You’ll receive a visual map of your customer journey, findings from your current setup, audience and offer alignment, recommendations for each stage, a build and tech plan, a measurement plan and a prioritised implementation roadmap. I’ll also record a walkthrough so you can see the thinking behind it.
What if I already have parts of my funnel set up?
That’s completely fine — and often the case. I’m not looking to replace everything for the sake of it. We’ll look at what’s already working, what can stay, what needs adjusting and where there are gaps between the pieces.
How is MAP IT priced?
MAP is £500. Once your MAP is complete, I can see exactly what needs to be built and give you a fixed implementation quote. One funnel might need a landing page and a short email sequence; another might need applications, automation, payments and several connected pages, so I don’t use one blanket implementation price.
Will I need to change all my existing software?
Probably not. I prefer to work with the tools you already have where they make sense. If something is creating unnecessary complexity or genuinely isn’t suitable for what we’re building, I’ll explain why and recommend an alternative.
Do you write the website and email copy too?
Yes. MAP IT includes the copy needed for the funnel we’re building, whether that’s landing pages, service or sales pages, lead magnet delivery, nurture emails, booking/application messaging or follow-up. The copy is shaped around the audience, offer and customer journey we define during MAP, so the words and the tech are built to do the same job.
Do I need a new website to work with you?
No. Your funnel might use your existing website, add a dedicated landing or sales page, or only require changes to certain parts of the journey. MAP will tell us what actually needs doing before you spend money rebuilding anything.
What happens once the funnel is live?
MAP IT includes the tracking setup needed to see what happens once people start moving through the journey. From there, you can manage it yourself or continue working with me through ongoing implementation support if you want help making changes, adding campaigns or improving the setup over time.
What if I’m not sure whether I need MAP yet?
Start with the free Funnel Diagnostic. Add your numbers and it will help you see where people are dropping out of your current journey. If the problem is bigger than one obvious fix, MAP is the next step.
